Design- What is it all about?
'In most people’s vocabularies, design means veneer. It’s interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service'. - Steve Jobs, Founder and CEO, Apple
'I would suggest first reading Sir Kenneth Clark’s The Nude and substituting the term “Car” for “Nude”…in about 5 chapters you will know all about Z4s and how they break away from the world of the everyday.'- Chris Bangle, Former Designer at BMW
These were a few examples of people who have played an important role in revolutionizing the world of Design.
These are just few examples of how people define design. Everyone has different words for the same thing, though you might not notice it, still they mean the same.
Design is not just a science, it is an art. Fueled by emotion. Driven by passion. Created to please, to extract emotions perhaps, and to make a point. A luxury. A pursuit for creative minds. Beautiful. Arresting.
Design reflects our culture, our society, our rules, our nature, our very own idea of life. It is so omnipresent that we often forget to notice it.
Have you ever noticed a ball pen? Not seen, but noticed it. A ball-pen is considered a revolutionary design idea that changed the way we write today. The need to incessantly refill his fountain pen from a bottle of ink was driving Ladislao Biro crazy. In the early 1930s he and his brother Georg, a chemist, started experimenting with a pen that would not need to be refilled and would not smudge the pages. The concept would revolve around a ball that was used on the tip of the pen. As the object moved along the paper the ball would rotate and bring ink from the cartridge. The pen was publicized as the only pen that could write under the water.
Another example I can quote is that of the Helvetica Font. Helvetica was designed in post-war Europe, and many companies were looking for a change. It was the opposite of all the kitschy, fancy, decorative typography that covered corporate materials and advertisements. Helvetica’s sleek lines and modern sensibilities were just what companies were looking for to remake their identities and set themselves apart from the past. The rising popularity of Helvetica is a clear example of that. Even today, we fall in love with the type just when we see it.
“You know a design is good when you want to lick it”
-Steve Jobs, founder of Apple Inc
Designer have drawn inspiration from various sources. But, one which has attracted them all is our very own human body.
"Kate Winslet is my ideal woman. She is naturally a very shapely woman, very British with an underlying integrity and ability. Like a car, she has got substance, she is not just a pretty face." This was the answer given by Jaguar's chief designer Ian Callum when he asked about his inspiration source of the new Jaguar XK.
Even my thoughts have been stirred by the idea of the human body as design inspiration. I you ever happen to have come across sketches used in fashion design industry you would notice how a how curves are used to used to define a female form whereas tangents are used for male forms.
According to me the same philosophy is applied to car design too. We have graceful Aston Martins, Jags, Mercs, Alfa Romeos, Zondas defined by beautiful curves. On the other hand we have Reventon, Mustang, Camaro which are mostly defined by simple yet elegant tangents.
Design has always been an essential part of our lives though we may sometimes forget to pay attention to it, still it will always be.
The best way to judge/measure/evaluate design is to put it to use, see what like it has been done before, and what new has been explored in this version, for it will or is usually a version, see how sensitive it is to the environment it is created for.
Design is negative space – for it is not an end in itself. It exists to fulfill a need. The moment you recognise the negative space, you start to see the real outlines of design. And then your eyes will never be muddled with mere decoration again.
'In most people’s vocabularies, design means veneer. It’s interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service'. - Steve Jobs, Founder and CEO, Apple
'I would suggest first reading Sir Kenneth Clark’s The Nude and substituting the term “Car” for “Nude”…in about 5 chapters you will know all about Z4s and how they break away from the world of the everyday.'- Chris Bangle, Former Designer at BMW
These were a few examples of people who have played an important role in revolutionizing the world of Design.
These are just few examples of how people define design. Everyone has different words for the same thing, though you might not notice it, still they mean the same.
Design is not just a science, it is an art. Fueled by emotion. Driven by passion. Created to please, to extract emotions perhaps, and to make a point. A luxury. A pursuit for creative minds. Beautiful. Arresting.
Design reflects our culture, our society, our rules, our nature, our very own idea of life. It is so omnipresent that we often forget to notice it.
Have you ever noticed a ball pen? Not seen, but noticed it. A ball-pen is considered a revolutionary design idea that changed the way we write today. The need to incessantly refill his fountain pen from a bottle of ink was driving Ladislao Biro crazy. In the early 1930s he and his brother Georg, a chemist, started experimenting with a pen that would not need to be refilled and would not smudge the pages. The concept would revolve around a ball that was used on the tip of the pen. As the object moved along the paper the ball would rotate and bring ink from the cartridge. The pen was publicized as the only pen that could write under the water.
Another example I can quote is that of the Helvetica Font. Helvetica was designed in post-war Europe, and many companies were looking for a change. It was the opposite of all the kitschy, fancy, decorative typography that covered corporate materials and advertisements. Helvetica’s sleek lines and modern sensibilities were just what companies were looking for to remake their identities and set themselves apart from the past. The rising popularity of Helvetica is a clear example of that. Even today, we fall in love with the type just when we see it.
“You know a design is good when you want to lick it”
-Steve Jobs, founder of Apple Inc
Designer have drawn inspiration from various sources. But, one which has attracted them all is our very own human body.
"Kate Winslet is my ideal woman. She is naturally a very shapely woman, very British with an underlying integrity and ability. Like a car, she has got substance, she is not just a pretty face." This was the answer given by Jaguar's chief designer Ian Callum when he asked about his inspiration source of the new Jaguar XK.
Even my thoughts have been stirred by the idea of the human body as design inspiration. I you ever happen to have come across sketches used in fashion design industry you would notice how a how curves are used to used to define a female form whereas tangents are used for male forms.
According to me the same philosophy is applied to car design too. We have graceful Aston Martins, Jags, Mercs, Alfa Romeos, Zondas defined by beautiful curves. On the other hand we have Reventon, Mustang, Camaro which are mostly defined by simple yet elegant tangents.
Design has always been an essential part of our lives though we may sometimes forget to pay attention to it, still it will always be.
The best way to judge/measure/evaluate design is to put it to use, see what like it has been done before, and what new has been explored in this version, for it will or is usually a version, see how sensitive it is to the environment it is created for.
Design is negative space – for it is not an end in itself. It exists to fulfill a need. The moment you recognise the negative space, you start to see the real outlines of design. And then your eyes will never be muddled with mere decoration again.
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